Povey’s Oatcakes have become a well know brand in the Midlands and came to SO Marketing with the challenge of expanding the empire further afield using an online Ecommerce, Magento based website. Our designers concentrated on modernising but not altering (…)
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Content Management for Hibberts LLP Solicitors
Joomla website project intended to modernise the companies online presence as well as offer a more versatile content management system. Currently using a very limiting editing platform, Hibberts LLP have simply out grown the available functionality and are now looking (…)
Andrew Hulme
Website built using the new Parallax platform to showcase Andrew’s sculptures and masonry artwork. With a contemporary feel to all of the work it was important to carry this style through to the website therefore it was decided to design (…)
It’s Easter at SO Marketing!
Because everyone loves chocolate, we are giving away SO Marketing branded chocolate to all customers who place an order between the 2nd and 14th of April. Just call into the shop and pick up a bar as a thanks from (…)
Cube Bikes official branded clothing competition
Back in July 2011 Cube Bikes launched a competition on their Facebook page offering a free mountain bike to the winner. The challenge was to design a Cube t-shirt. The winner was to be voted for by their Facebook fans (…)
Server upgrades
We have recently undertaken some work internally to completely overhaul our internal network infrastructure. I just wanted to give a quick guide as to what we did, how we did it and some common issues if anyone else is (…)
Social media event at SO Marketing
Join SO Marketing for an introduction to why you should be using the new social media platforms such as Facebook, Twitter and LinkedIn to grow your business and interact with your customers. Come along to our social media course (…)
Saving clients money every day
With an existing website already online MJD Paving contacted us after some information about website running costs and charges to find out that their current website provider was overcharging. After viewing the site and discussing functionality, hosting packages and domain (…)
MClub Spa Fitness
We were approached by the new gym’s management team with the task of creating some effective marketing material in order to promote their introductory offers, unique facilities and membership packages. After an initial meeting we began by up-dating the internal (…)
Launch of IQ Performance
Following many months of work and 8 years of research and development, IQ Performance, innovative e-learning for physiotherapists is now live. The website offers interactive e-learning courses around Physiotherapy, Musculoskeletal, Pilates and Performance topics providing access to these courses on (…)
No obligation website and search engine optimisation review
If you are unsure why your website is not ranked higher on Google or are unhappy with the dated style and design principles used during the initial build of the website, we can help. Offering a free website review and (…)
New project Kinetic Learning
We are currently re-designing the prospectus for Kinetic Learning, attempting to portray the unique company dynamics and working principles. Kinetic Learning is a well-established; non-profit making Social Enterprise providing training and education opportunities to a wide range of learners, in (…)
Current project Access English
SO Marketing are developing a website to deliver high quality education consultancy, whether this be with faculties, with individual teachers, or with students. Access English also aims to provide fully integrated English resources for the classroom and beyond. The site will incorporate (…)
Current project Photonics Technologies
We are developing a website based on our SO-Commerce solution, modified to include a custom product option configurator, allowing massively in-depth product options whilst retaining user friendly navigation. Designed following the current corporate branding of Photonics Technologies, the new website (…)
Christmas and New Year opening hours 2011/12
We will be closing on Thursday 22nd December and returning to the office on 3rd January 2012. If you have any urgent queries over the Christmas period, please email info@somarketing.com or your account manager and we will get back to (…)
Facebook marketing – a few tips and tricks
As we regularly follow various blogs, podcasts and news feeds across the net, we occasionally like to share useful information where we think that our clients will benefit from the knowledge. Today’s topic is Facebook marketing and a few tips (…)
What is Google Plus all about
We have been asked lots of times over the past weeks about what the new Google+ is all about. So here’s a little summary of what it is, where it came from and what the future may hold. Where it (…)
What is the difference between image file types
Quite a technical subject, but one that if everyone understands what the differences are, produces a much clearer, crisper image for web or print every time just by selecting the correct type of file for what is contained within. What (…)
Understanding print resolution
When creating artwork for print, you will only get decent results if you have a basic understanding of what image resolution is. It isn’t as difficult as you might think, so please follow our guide below to understand what we (…)
Stop press!
Our Creative Director, Rich Latham, here at SO Marketing has made the studio team a brew! …jury’s out on whether it’s any good or not yet…
SO Marketing working on exciting new e-learning venture
SO Marketing are working as part of a team of skilled individuals to create the UK’s premier e-learning service for Physiotherapists, Students and others interested in learning more about how to deliver quality physiotherapy. Using the latest technology in e-learning (…)
How many ways can you contact us
One interesting sidenote of the “social network” revolution is that it has massively increased the number of ways that you can get in touch with companies. Using ourselves as an example, below is a list of how many ways you (…)
New business startups; free advice meetings for all new businesses
It’s interesting how many new businesses come to see us each week. One thing that I would say is true in at least 90% of cases however is that many ideas are not entirely thought through. This got me wondering (…)
Gastrotypographicalassemblage by Lou Dorfsman
Lou Dorfsman’s 11 metre wide typographical masterpiece, Gastrotypographicalassemblage, is just awesome. Check out some video footage below. Introduction and overview of Lou Dorfman’s Gastrotypographicalassemblage Gastrotypographicalassemblage, an overview (link opens in new window) The story behind Lou Dorfman’s Gastrotypographicalassemblage Gastrotypographicalassemblage, the story (…)
SO Marketing designs award winning website for iQuatics
SO Marketing Designs Award winning website for innovative Aquarium lighting manufacturer iQuatics. Practical Fishkeeping magazine has awarded iQuatics the coveted online retailer of the year award. This is a great success for iQuatics and SO Marketing who has spent 18 months constantly (…)
IQ Therapy re-launch
SO Marketing and IQ Therapies have worked together on relaunching their business. Following our expansion into Alsager, one of our early clients was IQ Therapies who were undergoing a rebrand and expansion of their thriving Physiotherapy Complementary Health business. Our (…)
Budget Cases Rebrand
SO Marketing has been working for the last 3 months with Budget Cases to rebrand the business and develop a new Content managed website. The project started with the development of existing logo into a more modern and practical logo (…)
Professional typography
To instantly make your typography look much more professional, simply replace those nasty hyphens (-) with correct en-dashes. Hyphens are commonly, and wrongly, used everywhere. They are used in date ranges, change of thought and in numerous other ways where (…)
Server upgrade
We are today Migrating users to our new server platform. This will require some changes in some customers mail programs. If your mail program is using 77.68.38.133 as the incoming and outgoing mail server address please change this to 213.171.207.146 the (…)
SO Marketing Christmas opening hours
SO Marketing would like to wish all of our customers, colleagues, suppliers and friends a very Merry Christmas and a Happy New Year. We will be closing on Thursday 23rd December at 4pm and returning on Tuesday January 4th 2011. (…)
Things to do over Christmas
SO when you are fed up of eating turkey, you’ve watched all your new DVD’s and still have days left before you get into work, what else could you possibly be doing? Well here are a few simple marketing techniques (…)
Last chance before Christmas
Christmas is approaching ever closer each day. Which for us doesn’t mean time to calm down, put our feet up and have a relaxing month it means that we are now into deadline mode on print jobs to be delivered (…)
Mac client now available for SOCHAT
For everyone who uses SO-CHAT proactively on their website, it is the single most valuable tool for monitoring visitors in real-time and initiating live chat functions with customers. We have just upgraded it to have a Mac native client, previously (…)
ISO paper sizes
In the ISO paper size system, the height-to-width ratio of all pages is the square root of two (1.4142 : 1). In other words, the width and the height of a page relate to each other like the side and (…)
What is bleed?
If any element on your document layout makes contact with the document border you will have to use bleed. The trick is to place the element so that it goes over border where the document will be cropped after printing. (…)
iQ Therapies CMS website launched by SO Marketing
A fully content managed website launched by SO Marketing today! IQ Therapies are based in Alsager and specialise in Physiotherapy, Sports Medicine and Complementary Health.
A unique Christmas present
If you’ve ever fancied “Sphering” check out our client – Sphere Mania and their great Christmas video here! We’ve been working with these guys for a while now and they are by far the market leaders in this unique activity (…)
Writing good ad copy
Even for seasoned professionals, writing compelling advert text for new products and services is always a challenge. While you can always follow the basic principles of marketing communication to get the flow right, what message exactly will strike a chord (…)
Who is really happy with their CRM system?
I’ve lost count of how many customers ask us to develop back end admin systems for their websites, but so many don’t realise that what they really are asking for is a bespoke CRM system just by another name. It (…)
Why starting an e-commerce website isn’t quite that simple
E-commerce can be an effective way for you to attract new customers and cut your cost of sale. If you are a retailer, you can sell through an e-commerce store without the costs of premises and sales staff. A single (…)
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